Your website could be the be-all and end-all. It virtually represents you. In Internet marketing, you do not connect to people in person. They know you because of your website. Therefore, they judge you by your website appearance.
Will people do business with you in case your website is ugly-looking and unprofessional?
Imagine you possess an offline business. If your salesperson is wearing shorts, will you allow him to deal with your visitors? Of course not. Professional clothes convey trust and quality. If your staff sports casual clothes, you happen to be shouting to your clients that you do not worry about quality! The same happens online on your website. If it’s not professionally designed, these potential customers won’t trust you even when you have great information.
Remember that folks don’t trust free information even if it can be great. We value the items we pay for instead of the things we obtain free of charge. When visitors find the free info on your web site, they won’t trust it a whole lot of. But in case you have a good design, that may help you convince them that the content articles are valuable.
Here are a few tips that will help you produce a decent website:
Tips #1 Avoid using splash Pages
These are the first pages the thing is that when you search for a site. They are like pre-home pages. They are used for… well, no purpose. They serve nothing. They are good-looking with graphics and words like “welcome to my site”.
I can’t see for the life of me why many people are still using such pages. If something doesn’t serve an objective, take it off! People use splash landing pages because they believe they’re beautiful. I have heard that prettiness will be the enemy of website designers. A website is judged by its content plus its simpleness, not by its prettiness.
Tips #2 Clear navigation
Again, a lot of people prefer prettiness over simpleness. They choose multi-tiered drop-down menus and Flash-based menus. They look beautiful, I agree. But visitors often have difficulties navigating websites that use such menus. Always offer simple and easy clear navigation. If you do not, visitors will leave your internet site and visit others.
Tips #3 No Background Music
If your site is about music, then that’s fine. But be sure to do allow your prospective customers some control over it. So if they’re annoyed, they could mute it.
I don’t appreciate hearing music when visiting a website. If you have many pages on your website, I am going to hear music each time I visit a new page. Isn’t that annoying? Plus, having music will raise the load period of your website. This is not helpful from engines like google’s standpoint. At present, most engines like google look at the load time when giving ranks.
If you want to make a website and then sell on a product or service, you have to convey trust and credibility. You’ll never accomplish that should your website isn’t professional.