What Does a Perfect App Store Screenshot Look Like?

Icons and screenshots are the first things the user deals with in the mobile application store. However, it does not mean that other components of the application promotion are not important, because everything in complex creates a general impression of your project. Optimizing the block from the screenshots is most effective in terms of increasing conversions in installation.

On the screenshot, the user sees the application screen with the frame of the device and text annotation.

The maximum number of screenshots in the App Store is 5. The first two images are the most important because they will be shown after loading the application page.

The maximum number of screenshots in Google Play is 8. If you have enough information, and the application’s interface is diverse, you should use the full limit. To demonstrate all the benefits of your mobile application, you should try to present it in 4-5 screenshots. It is necessary to determine the benefits, formulate the parameters that are important to your target audience. Next, choose the best part of the application interface that demonstrates them. After defining screenshots, you need to make a set of these images for diverse sizes of screens. 

At this stage, it is very important to attract the user. The potential customer sees the first two screenshots, which should be something unusual, and only after that, one makes a decision to continue watching other photos. It is required for the user to view all screenshots of your mobile application. Images must correlate with the person’s imagination. As usual, the majority of people make a decision in 3 seconds.

The screenshot should show what the user will have by downloading the app. If the image from the screenshot will be present only in the application store, but the app itself will be quite … Read the rest

Top 4 Latest Web Design Trends in 2021

Every year, new web design trends emerge, informing and propelling the future of web design to greater heights.

Every day, new and improved technology is developed.

Web design patterns tend to be united by a shared theme of high-tech fantasy and realism.

Designers are now focused on amazing themes by creating functional and aesthetically pleasing designs.

Creators rose to the occasion by experimenting with various forms of visual communication.

The importance of user experience cannot be overstated. The web design industry has flourished due to a focus on novelty topography arts and exotic color schemes with 3D product simulations.

The availability of user-friendly software and cutting-edge technologies, combined with designer freedom, has resulted in phenomenal design products.

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Then let us delve further into the current trends and see what new themes have been introduced by designers

1.  Parallax animation.

Web design has seen an increase in the success of web-based animation trends.

With its amazing influence, the parallax effect has taken over the web design industry.

The visual effect of parallax occurs as objects close to the observer seem to move faster than objects farther apart.

Although we see this in daily life—for example, when driving and looking at the scenery—the effect on web pages seems to be equal parts natural and unreal.

Although there are various ways to applying parallax scrolling, it is most often thought of as letting the backdrop travel slower than the foreground to highlight space and depth in the architecture of a page.

Aside from creating a special, animated website, parallax scrolling has many uses for your business needs.

2.    Minimalistic or maximalist extremes.

Web designs in 2021 have been characterized by extremes.

Both minimalism and maximalism … Read the rest