Designing Websites With SEO And Conversions In Mind

Designing Websites With SEO And Conversions In Mind

Whatever you want your customers to do – buy your product, engage your services, make a donation to your charity – a well-designed website can help you achieve it. Conversion is the process of taking a visitor to your website through a process just like these.

Good SEO, on the other hand, can help at the beginning of the conversion process by attracting visitors to your site, and ensuring that they get relevant content once they’ve arrived. So how do you make your website conversion and SEO-friendly? Here are a few simple tips to get you started.

Keep your design simple

It’s tempting to design a website that ‘pops’, ‘whizzes’ and generally looks snazzy. Which is all very well. But before you reach for the nearest Flash developer, remember that ultimately, your visitors are looking for content, not design.

Visitors to your website are more likely to convert if they can find what their looking for easily. So keep it simple, uncluttered and easy to read. Sites that rely on heavy imagery, Flash or large amounts of JavaScript load slowly, so there’s a risk your visitors will get impatient and leave.

For SEO purposes too, a simple HTML website will generally run rings around its flashier counterparts.

Create a clear user journey

Customers hate having to dig for the information they need. If they can’t find what they’re looking for in a few seconds, it’s unlikely they’ll stick around to trawl through paragraphs of text until they find it.

A solid site structure (or Information Architecture) will make your site easy to use. Split your content into clear sections, and use each section landing page as an index or teaser to more specific content in the pages within the section.

Your homepage should provide the broad focus for your business and act as a portal to further content, so resist the temptation to fill it with text. No one will read it.

Use keywords

Search engines look for keywords in your website’s headings, links, image text and metadata.

By keeping your website full of relevant information and signposting it clearly, you stand a better chance of attracting visitors and driving successful conversions once they get there.

Spend some time researching keywords for your business, and get some inspiration from competitors’ websites. Take notice of the words that come up again and again and try putting a few of these into a search engine to see what you get. For each keyword that describes your business, think of two synonyms.

Use calls to action (CTAs)

What’s the main thing you want your site’s visitors to do? A clear call to action is hard to resist, so make sure these are well signposted and easy to find. They should be above the page fold where possible, and a mix of text links and buttons or other graphics.

Never, ever, use “click here”. CTAs work best when they’re descriptive and action oriented – “Buy a ticket” for example is clearer, more persuasive and …

Read more
A Guide to Grow to be a Competitive Graphic Designer

A Guide to Grow to be a Competitive Graphic Designer

A graphic designer is usually a expert who styles and creates many varieties of graphics to become published via printing or electronic media. A prospective graphic style artist should have an eye for art and creativity in first spot. Moreover for the talent, a graphic style artist ought to possess acceptable educational qualifications and training certificates within the location to become competitive.

The principle pathways to come to be a graphic designer are by means of a instruction course or by self study and practice. Virtually all the computing schools and universities provide degrees, diplomas and certificates on graphic outlining. You can find applications in multimedia, graphic design, marketing, animation, internet improvement, 3D animation, Interface outline and so on. Currently, most graphic artists have a bachelor’s degree, generally in graphic draft or fine arts. A degree can not exhibit a designer’s artistic expertise however it is viewed as critical to have some paper qualifications to get competitive advantage in the job industry.

Or else an fascinating particular person can follow short-term training courses that are obtainable in coaching institutes. A student can specialize in a variety of graphic outlining software packages by following these short-term courses. At the same time because the understanding of developing ideas, a graphic creator really should show some proficiency in one particular or extra graphic design software tools to fit the market demand. By far the most widely employed software program within the graphic design industry is Adobe Inventive Suite. It contains the well-known designers’ tools like Photoshop, Illustrator, InDesign, Dreamweaver and so forth. It really is really substantially vital for a graphic drafter to be conversant with those software program tools either by taking a course or by just playing about with them. For a net graphic designer, it can be additional advantageous to find out no less than the fundamentals of some programming languages like HTML, CSS and Jscript. Except for these widely known technologies, it really is vital for graphic creators to be observant about the new software tools and most recent trends arise inside the field.

There is a set of soft expertise usually seek by the graphic model recruiters.

Those are:

  • Good design
  • Fresh and unique ideas
  • Good communication and interaction skills
  • Client service oriented
  • Handling stress and meeting deadlines
  • Attention to details
  • Good vocabulary
  • Good at catching mistakes

All along with this talent, expertise, and education, a graphics creator must get some good experiences to go far. Similar to many other careers, building a strong career as a graphic artist cannot be achieved overnight. Once the stylist is on the track, he really has to gradually build a portfolio. Portfolios are the initial way to show their talents and abilities to clients or employers.

The other crucial practice to get a good graphic stylist is to develop his own style. An expert graphic stylist must achieve enough expertise and experience to come up with his own exclusivity. A graphic designer should always stick to a certain unique style to …

Read more