One of the biggest mistakes I see small business owners and entrepreneurs make in their outsourcing is to try to outsource everything to one virtual assistant, one programmer, or one personal assistant. You want to make sure you’re choosing the right professional for your outsourcing project.
You would not try to outsource your laundry to your children’s $75/hour private music tutor. Sure, the music tutor might be capable of doing the job, but $75/hour is too much to pay for laundry service, and the tutor would likely be unhappy with your request. While that scenario might seem silly, it happens frequently when small business owners outsource!
It is important to realize that you may need a variety of tasks completed, and it is likely smart to divide them up. If you assign them properly you’ll save money and have happier assistants and professionals working for you. Here are some examples:
Website Design: A complete website design is best left to a website designer. While your virtual assistant may be able to handle the job adequately, they’ll likely take longer and deliver less stellar results than someone who specializes in website design and is trained in code and graphics. If you pay your virtual assistant hourly, you may also find you’ve spent more than it would have cost to hire a website designer by the time the project is finished. If design is not your VA’s speciality it’s going to take longer for them to get it done.
Website Updates: On the other hand, consider whether you really want to pay a website designer $60/hour to make small updates to your website that a VA could complete in the same amount of time for $30/hour. Many tasks other than website updates fall into this same category. Once you have a VA … Read the rest