Graphic design is a fluid field, with the most popular styles constantly changing. As a marketer and graphic designer, it’s important to understand the latest trends and what your target audience expects to see in their marketing materials. While there are many different approaches to designing corporate logos, web pages and advertisements, we’ve compiled this list of some of the most popular ones used today:
Minimalism is all about reducing the number of elements in a design. It’s about using simple shapes and colors, as well as keeping it clean and simple. Minimalism is also known for using a small number of fonts, which is why it’s often used in corporate branding when you want to convey professionalism and trustworthiness.
Minimalist designs are often very plain looking because they focus on getting rid of any unnecessary elements from your logo or website design so that what remains can have maximum impact on its viewers’ senses–in other words, it forces them to focus on what matters most: You!
Typography is a style of design that uses type and lettering as the main visual element. The use of a certain font or typeface is a common characteristic of typography, but not all fonts are created equal. For example, Helvetica has been used by several companies because it’s simple and easy to read at any size. On the other hand, Comic Sans is typically used for playful messages or headlines where you want people to laugh at your clever wit (not!).
Typography can be used to create emphasis, add meaning or attract attention–or all three! It’s also important to remember that there isn’t just one way for something like this to happen; there are lots of different ways depending on what kind of message you’re trying send through your corporate graphic … Read the rest