All text parts should be reduced to a necessary minimum. The most important information should be placed correctly on the website. This includes paying particular attention to the left side of the screen, as well as the area of ​​the screen that is commonly referred to as “above the fold”.The reading behavior of the users should be considered. Most users read a website in the F-schema, which is why the text should be arranged approximately according to this scheme.

• Keep the load times as short as possible, because the majority of users only give a website a load time of 2 seconds.
• An improved layout ensures that more customers are bound to one and the same website. A resolution of 1000 – 1600 x 700 pixels is ideal for this.
• If the website links to other websites via links, the correct placement of the links is urgently necessary. In addition,

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